Amazon, Flipkart and Other Online Retailers Ordered to List MRP Of Every Product

There is no dearth of instances when customers have been tricked into buying goods of subpar quality from online portals, simply to regret information technology later on due to any number of reasons. But most of the time, it's down to buying something with wrong information.

In order to eliminate these points of friction, the authorities has now made it mandatory for e-commerce companies to clearly list every product's Maximum Retail Cost (MRP) and other essential details such equally decease engagement, cyberspace quantity, etc. on their online shopping portal. The new mandate was put into upshot starting January ane this twelvemonth, and retailers that neglect to comply with the directive might face penalties.

The determination to implement this move was finalized in June last year, when the Consumer Affairs Ministry made some amendments to the Legal Metrology Rules regarding packaged appurtenances. Back then, the government granted e-commerce companies six months to implement the new rules and comply with them by January ane, 2018.

Equally per the new rules, products listed on an e-commerce player's shopping portal must now list the MRP prominently, alongside information such as manufacturing and expiry appointment, wherever applicable. In add-on, details such as net quantity, country of originetc have to be mentioned on the product's list. The new guideline too mentions that sellers are now prohibited from list ii different MRPs for the same pre-packaged good or SKU on their shopping portal.

These details have to be displayed with advisable font size so that they are conspicuously visible to customers.

An IANS report talks of a survey conducted past consumer date platform, LocalCircles, proverb majority of e-commerce firms have failed to comply with the new directive. The report contains LocalCircles' statement, which read"Feedback from users suggested that merely ten-12%  of the products on east-commerce site are at present showing MRP as they are being stocked by the eastward-commerce sites themselves.

At the moment the penalty for failing to comply with the Department of Consumer Affairs' directive has non been disclosed, and information technology'south also unclear whether whatever penalization volition include retrospective activity for declining to comply with the deadline.

Source: https://beebom.com/india-ecommerce-amazon-flipkart-mrp-ruling/

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